Decoding Colours

Do you feel anxious in a yellow room? Does the colour blue make you feel calm and relaxed? Artists and interior designers have long believed that colour can dramatically affect moods, feelings, and emotions. “Colours, like features, follow the changes of the emotions,” the artist Pablo Picasso once remarked.  

Particular colours are able to evoke certain responses and may even reflect on behaviour and well-being. While colour associations can be influenced by multiple factors, including past experiences and cultural associations, it is seen that some colours tend to be associated with certain emotions. Colour plays an important role in how your brand is perceived. Whether you’re a fashion brand trying to connect to a youthful audience or a medical supplies store trying to strengthen customer trust, you can study colour meanings to help you better attract and connect to your ideal customer. Colour can be used to help build a strong, relatable brand.

Here we are going to decode a few colours and see how these colours can actually have an affect on you:-

“How wonderful yellow is. It stands for the sun.” – Vincent Van Gogh

Yellow, the colour of sunshine, hope, and happiness, has conflicting associations. On one hand, yellow stands for freshness, happiness, positivity, energy, optimism, remembrance, and joy, but on the other, it represents cowardice and deceit. A dull or dingy yellow may represent caution, sickness, and jealousy. Since yellow is the most visible colour, it is also the most attention-getting colour. Yellow can be used in a small amount to draw notice, such as on traffic signs or advertisements. It is also known to increase metabolism

The colour yellow is used by brands such as Ferrari and IKEA.

Black is a popular colour in retail. In colour psychology, black is a symbol of mystery, power, elegance, and sophistication. In contrast, the colour meaning can also evoke emotions such as sadness and anger. Many fashion retailers have used black in their logos. Black is also a popular colour for text as it’s an easy colour to read. Some brands choose to use black and white photos for lifestyle banner images or icons to create a certain tone or consistency on their website.

Black is a colour retailers such as Chanel and Nike use. Chanel uses black for its logo and has several black and white images on its website to maintain a consistent look. 

Load Line, Monaco, Shopping, Wealth

White showcases innocence, goodness, cleanliness, and humility. In some parts of the world, white has the opposite meaning. You’ll want to keep this in mind based on the target audience you serve. White also has a negative side which symbolizes sterility and cold. On an e-commerce website, white tends to be the most used colour. It is usually used as the background colour for a product photo. The pages will likely have a white background with black font. This is because; black font on a white background is the best colour combination for readability.

White is used by ASOS and Adidas in their marketing. Brands that use white as a central colour tend to pair it with black or grey.

Grey symbolizes neutrality and balance. Its connotation comes from being the shade between white and black. However, grey does convey some negative connotations, particularly when it comes to depression and loss. Its absence of colour makes it dull. Grey can be used for font colour, headers, graphics, and even products to appeal to a mass audience.

Apple is an example of a brand that uses grey in its branding. As you all know, many of their laptops are in a grey or silver tone since it is a neutral colour.

Colour is not only science and art but is also a language. It is a medium that can be used to express. Colours, when used right, can help create a comfortable environment for all. Likewise, colours used in graphical representation and website design can help create a meaningful connection with the viewers. Experimenting is very important when it comes to choosing and using the right colours. Don’t pick colours on a whim, analyse and choose colours that best suit your purpose. After all colour is such an important part of our world