Do you know what is the major influential factor that holds the power of roping in customers for any business?
It is an advertisement. Advertisement is considered a crucial aspect in the business and has a great investment scale in the business world. Data state that the global advertising market is estimated to have a market value of USD 615.2 billion by 2022.
Making a career in the advertising industry is one of the wisest choices for designers as this industry will continue to grow in the upcoming years. The best way for this career is to pursue a Masters in Advertising, Design & Digital Communication.
What is a Masters in Advertising, Design & Digital Communication?
Masters in Advertising, Design & Digital Communication course is a post-graduate program that is offered in the field of digital advertisements wherein students are educated and equipped with designing and digital skills oriented to the advertising industry.
This course is offered at our college, JS Institute of Design at an impeccable standard thus preparing students for a strong career in the advertising industry. This digital advertising course will impart knowledge on the technicalities and nuances of the digital design aspects of advertising.
What are the Eligibility Criteria for the Course?
The basic eligibility criteria to pursue a Masters in Advertising, Design & Digital Communication at JS Institute of Design is graduation with a bachelor’s degree in any relevant field.
Candidates with prior experience in design and digital communications can also opt for this course to gain academic exposure.
Admission Procedure at JS Institute of Design:
Admission to the Masters in Advertising, Design & Digital Communication course at JS Institute of Design involves the following steps.
Step 1: Fill in the online application form.
Step 2: Submit all the required documents including graduation certificate and address proof.
Step 3: Pay the application fee and complete the application.
Step 4: Attend the Creative Aptitude Test and Personal Interview with your creative portfolio.
Based on the performance in the test and interview, candidates will be provided with admission at the JS Institute of Design.
What is the Curriculum of the Course?
Masters in Advertising, Design & Digital Communication course curriculum is designed with a motive to provide students with an in-depth design education related to the advertising and marketing field.
Take a look at the design course curriculum.
Semester I Subjects:
- Graphic Design
- Advertising
- Brand strategy
- Digital
- UI/UX
- Art Direction & Creativity
- Visual Expression
- Marketing
- Social Media
- Web Design
- Creative Writing
Semester II Subjects:
- Graphic Design
- Editorial Design
- Computer Graphics
- Branding
- Digital Marketing
- Social Media Copywriting
- UX Design
- Art Direction
- Motion Design
Semester III Subjects:
- Digital Graphic Design
- Visual Identity
- UI Design
- Digital Marketing
- Digital Art Direction
- Advertising
- Advanced Motion Design
- Entrepreneurship
Following these three semesters, students are provided with 3 to 6 months of internship opportunities to develop effective digital communication skills and advertising skills for a strong career in the advertising industry.
Having explored the curriculum of Masters in Advertising, Design & Digital Communication let us now get to know why pursuing this course is a good decision.
Top Reasons to Pursue Masters in Advertising, Design & Digital Communication:
A digital advertising career is one of the promising career choices in the current era as digital advancements showcase great audience reach. To hop into this career, a PG in Advertising, Design, and Digital Communication is the best choice, and here are the reasons for it.
Field-Specific Design Education:
Masters in Advertising, Design & Digital Communication course offers exclusive field-specific design education for students. As the curriculum of the course is designed with subjects that impart in-depth design knowledge relevant to the advertising industry, students have a clear understanding of the implementation of design and digital communication in the advertising agenda.
This digital advertising field-specific knowledge is considered an advantage for a career in the advertising industry.
Remarkable Skill Development:
Pursuing a Masters degree in Advertising, Design & Digital Communication helps students gain remarkable digital advertising skills that are considered vital in the field of advertising. Some of the prominently equipped digital advertising skills in the course include Search Engine Optimisation (SEO), Video Marketing, Copywriting, Photo Editing, Graphic design, Customer Relationship Management, etc.
Career in a Progressive Industry:
The advertising industry is turning tables in terms of its market value in the recent decade due to the major invasion of social media and digital advertising industry verticals thus turning into one of the progressive industries in the global landscape. Establishing a career in this massive industry is made possible by pursuing a Masters in Advertising, Design & Digital Communication course.
Take a look at the growth graph of the advertising industry.
Looking into the Indian Advertising Industry value, it is also showing a great career scope with its increasing market value.
Source: Statista
Notable Job Opportunities:
On pursuing a Masters in Advertising, Design and Digital Communication, students get to develop significant knowledge in the digital advertising field which enables them to grab a great range of job opportunities.
Here are some of the notable digital advertising and communications jobs that are available after the PG in Advertising, Design & Digital Communication course.
| Job Roles | Average Salary |
| Brand Manager | INR 8 LPA |
| Graphic Designer | INR 5.4 LPA |
| Video Creator | INR 5 LPA |
| Social Media Content Creator | INR 4.8 LPA |
| Copywriter | INR 7 LPA |
| Media Planner | INR 6.6 LPA |
| Communications Specialist | INR 8.2 LPA |
| Social Media Specialist | INR 9 LPA |
| Web Designer | INR 5 LPA |
| Advertising Manager | INR 7 LPA |
| Content Marketer | INR 6.3 LPA |
As we see, pursuing a Masters in Advertising, Design & Digital Communication holds a great range of advantages that make a career in the advertising industry worthwhile.
Conclusion:
If you are someone interested in establishing a career in the media industry or someone already in the field but wants to improve your career, then a Masters in Advertising, Design & Digital Communication is the best option as we know the top reasons to pursue it. Launch your design career higher with this degree at a renowned college like ours, JS Institute of Design.
FAQs:
- What is advertising design degree?
An advertising design degree is an exclusive degree designed to educate and train students on various aspects of advertising and design via theoretical and practical training sessions.
- Is Digital Communications a good degree?
Yes, digital communications is a good degree as digital advancements are unstoppable and have great career scope in various fields, especially in the advertising industry.
- What does advertising design do?
An advertising design will depict the pros of any product or service in a convincing and attention-grabbing manner to generate leads and convert them into customers and consumers.
- What skills does an advertising designer need?
- Graphic Design Skill
- Sketching Skill
- Copywriting Skill
- Photo and Video Editing
- UI/UX Skills
- What is digital advertising design?
Digital advertising designs are the design models that are created for publishing on digital platforms such as Facebook, Twitter, Instagram and many more to reach the target audience.
