The digital age has revolutionized how businesses operate, and digital product designers are at the forefront of this transformation. These individuals design easy-to-use, user-focused online environments that set out how users engage with products such as apps, websites, or software.
As of 2021, the digital economy of India is expected to reach $600 billion in 2025. In 2023, the number of internet users will exceed 700 million, and therefore, the demand for trained digital product designers is rapidly rising.
The industry job study conducted by LinkedIn Emerging Jobs Report 2023 points out that UX and digital product design occupations are among the 10 most rapidly growing occupations in India.
What is Digital Product Design?
Digital product design relates to the development of easy-to-use and aesthetically desirable products and or services such as apps, websites, and software. This is the combination of UX and UI as well as interaction design to ensure that not only the users get what they want, but also the business gets what it wants.
As successful innovators in the realms of aesthetics and functionality, as well as design thinking, digital product designers build seamless, ease-of-use, and engaging services. As a key influencer of digital communications, it is critical for anyone aspiring to succeed in today’s digital economy to understand digital product design.
The Expanding Market for Digital Product Designers:
Here are some popular data that highlights the growing demand for digital product design, thus paving a great career path for digital product designers.
- Specializing in Digital product design with enticing interfaces, UX/UI designers have witnessed a growth of 289% within the jobs listed on LinkedIn within the period between 2017 and 2022, based on the LinkedIn Emerging Jobs Report.
- E-commerce in India, which was $84 billion in 2021, will reach up to $350 billion by 2030 (IBEF, 2023). This growth is driving the need for easy-to-use digital interfaces which in turn increases the demand for product designers.
- India has over 100 unicorn startup companies in the year 2023 and technology and SaaS industries are at the forefront of escalating the demand for digital product design professionals in digital platforms.
- A McKinsey report shows that businesses focusing on user experience returned 32% more revenue and had a 56% higher shareholder value than competing companies. This goes a long way to show how important design is when it comes to the success of the business.
- India alone is anticipated to reach over nine hundred million internet users by 2025, which signifies the number of users who will require solutions that are digitally designed to suit the broad range of requirements they possess.
Source: Sketches
With a look into the growing arena of career for every digital product designer, let us explore the expanding scope for digital product designers in India.
The Expanding Scope of Digital Product Design:
Digital product design is no longer exclusive to technology-oriented companies alone. Business sectors such as health, learning, purchasing, finance, and amusement encompass user-professional interfaces. The scope of a digital product designer in India encompasses:
User Experience (UX) Design:
The primary goals of designers are to make products as simple and fun as possible during their development, designers draw wireframes, prototype, and do lab usability.
User Interface (UI) Design:
There is one more profession that is closely linked to a designer – UI designers work on the looks of a product’s interface, including such details as typography, colors, and positioning, to meet brand guidelines.
Interaction Design:
This includes making goofy features, pointless movements, and miscellaneous feedbacks that would more or less contribute to the usability of the site.
Accessibility Design:
With the adoption of inclusiveness increasing, designers make products well accessible to disabled users of the digital world.
With the field expanding itself, a wide range of digital product design jobs are made available for designers. Get to know them below.
Career Options for Digital Product Designers:
The field of digital product design has many possible professions, because today, companies are focused on providing comfortable work or buying experiences. Here are some of the top career paths for digital product designers:
- UX Designer
- UI Designer
- Interaction Designer
- Product Designer
- Design Researcher
- Visual Designer
- Accessibility Specialist
- Creative Technologist
- Design Manager/Lead
- Freelancer or Consultant
With the remarkable scale of jobs such as UI/UX designer jobs, this field is turning out large. Do you think you should make your career in this tremendously growing field?
If yes, then it is time to pursue the digital product design course at a top design institute such as ours, JS Institute of Design.
Digital Product Design Course at JS Institute of Design:
The JS Institute of Design offers a specialized course for digital Product Design in Delhi to meet the needs of such creative professionals for the current world. It includes subjects as basic as user experience/user interface (UX/UI) design, interaction design, and prototyping in tools, including Figma, Adobe XD, Sketch, etc.
Here is some essential information about this course.
| Course Name | Bachelor’s Degree in Digital Product Design |
| Level | Undergraduate level |
| Duration | 4 years |
| Eligibility Criteria | The eligibility requirements to pursue a Digital Product Design course in India at JS Institute of Design are as follows: Candidates should be a minimum of 17 years of age.Candidates should have completed 10+2 with a minimum of 50% aggregate score at any recognized educational institution. |
| Admission Procedure | Admission to the Digital Product Design course at JS Institute of Design is provided by conducting entrance exams and personal interviews at our college. |
Conclusion:
On the whole, Digital product design is at the center of digital India and has a huge demanding future for those who love to innovate. As companies promote user-oriented approaches, the number of people eager to work as designers will increase indefinitely. However, the possibility that is inherent in the technology has to be tapped. The kind of foundation in education therefore has to be chosen properly.
So, choose the right college for your right education, and make a successful career in this industry.
FAQs:
- What does a digital product designer do?
A digital product designer designs intuitively convenient usage of applications, websites, and programs combining UX, UI, and interaction designing.
- How to create digital product design?
Developing a digital product design entails involvement in research on client needs, drawing on paper prototypes, and construction on digitally simulated prototypes. A design can employ the use of tools such as Figma or Adobe XD to construct aesthetic layouts of the interface, refining it as much as can when users report on it.
- What is the difference between product design and digital product design?
Digital product design concerns the development of tangible and intangible artifacts, specifically their form, operation, and usefulness. However, digital product design is a discipline within the product design domain; its primary focus is the design of software interfaces and website and application personas.
- What is the digital product design approach?
In digital product design, there is an emphasis on empathy, and the use of an iterative process and testing. It encompasses identifying user requirements, imagining possible solutions, designing product features, and iterating depending on the consumers for great digital experiences.
