Visual Communication
& Digital Design
A unique opportunity for our undergraduate Visual Communication students
This 5 year (3+2) combined undergraduate and postgraduate program in Art Direction, Graphics, Digital, And Visual Communication Design offers a unique opportunity to study and get design exposure in both India and France.
- Years 1-3 undergraduate studies in India
- Year 4 postgraduate studies in France (taught in English)
- Year 5 paid co-op program (1 week postgraduate classes/3 weeks work experience per month) in France
Study in France
Dual Diploma Program
Live Client Projects
Students Work
CURRICULUM: VISUAL COMMUNICATION & DIGITAL DESIGN
Our five-year programme combines theoretical and studio classes, real-world projects, industry internships, and co-op programs to prepare students for a creative career. Our faculty members provide guidance and support throughout the programme, helping students to unleash their creative potential. With hands-on experience and industry connections, graduates are well-equipped for success in the world of creativity.
LAB 1
Foundation Studies
This year serves as an introduction to the creative industries. The focus is on form, and its interaction with function. Students learn the fundamental principles of art and design, as the pedagogical building blocks for their future specialisations. They explore their creativity in a year-long personal project.
Analytical drawing + Live model sketching + Outdoor sketching + Colour + Sketching + Creativity + Illustration + Communications + Image + Volume + Photography + Perspective + Human sciences + History of art + Project weeks + French
LAB 2
Design Principles and Techniques
An important year of transition, students learn about the basic elements of visual and graphical communication; text, image and how they are related. Students participate in international workshops and intensive project weeks that combine conceptual methodology, technical training and research processes.
Graphic design + Page layout + Typography + Web design + Computer graphics + Branding + Photography + Illustration + Writing + Motion design + Storyboarding + Press cartoons + Graphic culture + Human sciences + International workshop + 3 day Print House Internship + Portfolio + French
short internship
1-2 Months
A summer internship at a print house or design agency gives students their first taste of the creative careers and processes of visual communication and digital industries. Observation and team participation introduces them to the challenges of applying creativity in professional contexts.
LAB 3 (INDIA)
Concepts & Communication with Design
Going a step ahead from the technical foundation given in Lab 2, students consider aesthetics and their relevance to the world. Through projects that involve teamwork and strategic completion of cross-functional live client assignments, students refine their ability to infuse creativity in concepts. They also have the opportunity to go for a semester-long exchange programme to France.
3D + Computer graphics + Advertising + Editorial design + Motion design + Digital design + Packaging + Copywriting + Graphic design + Art direction +Human Sciences + Portfolio + French
A 2 YEAR INTERNATIONAL MASTER’S DIPLOMA IN FRANCE
M1 First Year: A Full-time study programme, subject covered :
Editorial design + Manufacturing and publishing techniques + Packaging + Computer graphics + Visual identity + Brand design + Marketing + Strategic planning + Brand content + Design Thinking + Retail design + Advertising creation + Design-writing + DA / photography + Project management + Digital Strategy + Collected data + Semiology
M2 Second Year: 3 weeks in apprenticeship in agencies1 week project at school monthly, subjects covered :
Digital artistic direction + Strategies / Live project Consulting (publishing & digital) + Project management Monitoring / News management +Artificial intelligence and Data analysis Semiology + Marketing + Sociology + public speaking +stress management + Entrepreneurship.
A FACULTY OF
PRACTICING ARTISTS & DESIGNERS
Prof. Nien Siao
Dean JS Institute of Design
Strategy developer in Design education and management has contributed to design academics. As a design practitioner, she has worked extensively in trend development, fashion clothing, homemade-ups, carpets, woven textiles, soft toys.
Prof. Nidhi Gupta
Head of Department
École Intuit Lab
With a stronghold in design management and marketing, she has been an interdisciplinary faculty in the field of design and critical thinking, design research & methodology, luxury brand management, brand marketing, and consumer experience.
Abhilash Jose
Environment Design Concept
Art & Motion Design
As the Lead Visual Designer at Rapipay Fintech, he contributed significantly to the NYE app visual design. His work has received international recognition, including the Young Animation Talent contest at Digicon, Japan. Abhilash is proficient in tools like Adobe Photoshop, Flash, Illustrator, After Effects, and Figma.
Brijendra Panda
Web & UI Design
Educational background includes a PG Diploma in Industrial and Product Design from the NID and a B.Arch from the NIT, Hamirpur. His exceptional work has been recognized with prestigious awards such as the Best Project of the Year and Best Regenerative & Sustainable Innovation Award.
Ms. Divya Jhakar
Creativity
For the past 2 years she has been freelancing as a graphic designer & illustrator working with a plethora of brands and institutions including Royal Enfield, The Israel embassy in India & Sahil Kochhar to name a few.
Mr. Harish Vishnoi
UX Design
He has a bachelor's degree in User Experience Design from the Indian Institute of Technology, Guwahati.
Inderjeet Singh
Objects Design Concept
Art & Analytic Drawing
He has designed books for Sahitya Academy and served as the head of the department at Picasso International Animation College. Currently, he is a visiting faculty member at both the College of Art, Govt. of NCT Delhi and Pandit Lakhmi Chand University of Performing and Visual Arts in Rohtak.
Kharell Bompaka
French Teacher and Translator
In addition to teaching, Kharell has experience in program coordination, having worked with LiveJam from March 2018 to December 2020. Currently, Kharell holds the position of Financial and Administrative Manager at Jan Milaap Samiti, a role he has been fulfilling since January 2021.
Prof. Jatin Bhatt
Mechanics of Games
He has been bestowed with the 'Design Guru' award in memory of M P Ranjan in November 2021. He now works as an independent design academic and practitioner.
Mr. Mohit Rajora
Exterior Drawing
He is a Design Educator at Sambhav Design Studio and visiting faculty at Sage Institute of Design, Indore. His areas of expertise include Graphic Design, Photography, Film, Animation and Illustration.
Prof. Mukesh Singh
Anatomy
He has been associated with educational institutes and industry as an educator like Reliance BIG AIMS, Animation School, Picasso Animation Institute and Arena Multimedia.
Rachita Rakyan
Graphic Design &
Visual Identity
and as a Graphic Designer at Ogilvy & Mather. Her top skills include branding, graphic design, and logo design. Rachita studied Graphic Design at the National Institute of Design.
Mr. Ramesh Tahiliani
Branding & Marketing
He also has over 15 years teaching experience as guest faculty/consultant at Indian Institute of Mass Communication (JNU campus), Pearl Academy and IP College for Women, Delhi University. He has areas of expertise include marketing, advertising, consumer behaviour and digital marketing.
Ms. Neeti Banerji
Visual Expression
She then had a year-long stint as the lead marketing designer for Paro Goodearth, handling communications both online and offline. Since going freelance fulltime in 2020 she's worked in a number of fields including editorial art, picture book illustration, food packaging illustration, visual identity creation, and board game development.
Ms. Sukruti Anah Staneley
Editorial Design
She has a BA in Mass Media (Advertising) from the University of Mumbai, and an MA in Photojournalism from the University of Westminster, London, UK. Ms. Staneley recently won the Cover of the Year (English) award for the design of the cover of Intimate City, published by Zubaan.
Ms. Ramneek Majithia
Character Design
She has authored papers, driven publications, nurtured start-ups, Animation films and design education & training; having anchored design thinking workshops across India, Africa and the UK. Ms. Majithia has been featured amongst 50 most Influential Indians.
Mr. Ravi Dhingra
Photography
With more than 20 years in lifestyle photography which includes Architecture & Interiors, Food, Portraits and product, his work has been widely published in advertising campaigns, magazines and online portals.
He is a visiting faculty for photography at various leading design institutes.
Prof. Seema Srivastava
History of Arts
University of Delhi; Pearl Academy, IIT, National Institute of Advertising and the National Museum Institute of History of Art, Conservation and Museology as well as at other premier design institutes.
Student Bites
FREQUENTLY ASKED
QUESTIONS
(FAQS)
Visual Communication and Digital Design is a field that focuses on using visual elements such as graphics, images, and multimedia to convey information, ideas, and messages effectively. It combines design principles with digital tools to create various forms of visual content.
Graduates in Visual Communication and Digital Design can pursue careers in various industries, including graphic design, web design, user interface (UI) and user experience (UX) design, advertising, marketing, multimedia production, and more.
The role of digital design is to create visually appealing and functional digital content, encompassing web design, user interfaces, graphics, and multimedia, to engage and communicate effectively in the digital realm.
Visual communication is a rewarding career choice, offering opportunities in graphic design, advertising, branding, and digital media. It combines creativity with market demand, making it a fulfilling and viable option.
Yes, this program encourages or requires students to complete internships, which provide valuable hands-on experience and networking opportunities within the industry.