Do you have the habit of reading newspaper or magazine articles?
If yes, then have you ever wondered why certain people always prefer certain brands of magazines or newspapers? What causes this inclination?
The ultimate factor beyond content that pulls in audience towards a newspaper or a magazine is the editorial design.
Inspired by the editorial design facet, do you wanna become a professional editorial designer?
If yes, get to know everything about creating an impactful editorial page design and the course that prepares you for the same career via this blog from JS Institute of Design.
What is editorial design?
Editorial design is a branch of graphic design that focuses on the layout and presentation of content in print or digital publications such as magazines, newspapers, books, newsletters, and online articles.
It involves the strategic arrangement of text, images, illustrations, and other visual elements to effectively communicate information and engage readers.
This design facet itself is categorized into two divisions namely,
- Newspaper editorial page design
- Magazine editorial page design
Moving on, how to create an impact editorial design?
Step-by-step guide to creating an impact editorial design:
Developing and creating a heart-etching editorial design holds a significant agenda and here are the steps in detail.
Step 1: Research and understand your target audience:
The first and foremost step in editorial design is researching and understanding the target audience.
For example, if you are making a fashion editorial design your target audience ranges from the age group of 15 to 35 years probably, while if your editorial design is for political news, then the demographics change.
So, find your audience.
Step 2: Research and Gather Content
The work of editorial design doesn’t just stop with arranging all the available articles and contents in a layout. Instead, incorporating relevant catching content in proper spaces for better editorial page layout matters.
So, collect high-quality content, including articles, images, illustrations, and graphics. Ensure that your content aligns with your audience’s interests and preferences.
Step 3: Define your brand’s visual identity
The visual identity of a brand is the visual content or layout or any other visual factor that is consistently included in every outcome of the brand so that the moment the readers look at that identity they recognise or reminisce about the brand.
As part of developing a strong editorial design, develop a consistent visual identity that reflects your brand or publication. Your visual identity can be your color palette, typography, and design elements that resonate with your audience and content.
Famous editorial designers such as Paul Rana, the creative mind behind the logo designs of IBM, Morningstar, and much more trust that visual identity is the source of establishing the brand identity among the audience.
Step 4: Plan and Structurize:
On developing a clear vision of the target audience, visual content, and visual identity, now you can plan the editorial design layout and structure the design.
Create a layout grid to organize content effectively and maintain consistency. Consider the flow of information and how readers will navigate through the publication.
Step 5: Focus on elements
Certain elements need to be focused on while developing your editorial design. Here they are.
- Typography – Select fonts that are easy to read and complement your design aesthetic. Use a typography hierarchy to guide readers through the content and highlight important information.
- Visual elements – Integrate high-quality images, illustrations, and graphics to enhance the visual appeal. Balance text and visual elements to create a dynamic and engaging layout.
- Whitespace – Use white space strategically to improve readability and create a sense of balance. Avoid cluttering the layout with too many elements.
Step 6: Press on captivating headlines and titles
Headlines and titles are the bold facets of editorial content that catch the attention of readers. Especially, in editorial web design headlines and titles play a remarkable role.
So, craft compelling headlines and titles that grab readers’ attention and accurately represent the content. Experiment with different font styles, sizes, and colors to make headlines stand out.
Step 7: Enhance Readability
Optimize readability by adjusting line spacing, column width, and paragraph length. Ensure sufficient contrast between text and background colors for easy reading.
Following these steps will help you develop an impactful editorial design.
Moving on, wanna take up professional education to become an editorial designer?
If yes, we at JS Institute of Design offer an exclusive undergraduate course in visual communication & digital design.
Get to know about the course below.
Also Read: Why Choose a Master in Advertising, Design & Digital Communication?
Visual Communication and Digital Design Courses at JS Institute of Design
At JS Institute of Design, we offer range of courses in visual communication and dital design. Get to know them below.
Bachelor’s Degree in Visual Communication:
A Bachelor in Visual Communication degree is an undergraduate program that focuses on the study of visual elements and how they are used to convey messages, ideas, and information effectively. It blends art, design, and communication principles to equip students with the skills needed to create visually compelling content across various media platforms.
Eligibility Criteria and Admission Procedure:
The basic eligibility criteria to pursue a visual communication bachelor degree at the JS Institute of Design is to complete 10+2 or equivalent at any recognised educational institution.
Admission to this course is provided based on the candidate’s performance in the creative intelligence test, personal interview, and portfolio evaluation
Integrated Master Diploma in Visual Communication:
Integrated Master’s Diploma Visual Communication and digital design diploma is an impeccable arts industry-oriented course that inculcates basic to advanced knowledge on various facets such as art direction, graphics, digital design, and visual communication.
This course is a combination of undergraduate and postgraduate programs.
This course educates students on a premium level of visual communication techniques, methodologies, art direction modulation, digital design strategies and much more.
Eligibility Criteria and Admission Procedure:
The basic eligibility criteria to pursue master integrated diploma in JS Institute of Design are as follows:
- Students should have completed 10+2 or higher to be eligible for this course.
Admission to this course is provided based on the candidate’s performance in the creative intelligence test, personal interview and portfolio evaluation.
Conclusion:
Getting to the point of conclusion, editorial design creation involves a lot of steps and nuances for an impactful outcome. Learning these steps and nuances requires a professional course that you can pursue at a top college like ours.
FAQs:
- How do you make a good editorial design?
- Research and understand the target audience
- Focus on layout
- Choose a subtle color palette
- Focus on typography
- Include proper whitespace
- Enhance readability
- How do I get started in editorial design?
Start reading books by professional editorial designers and indulge in practice by creating layouts with large chunks of text before moving on to more creative mode.
- Is Digital Communications a good degree?
Yes, digital communications is a good degree as digital advancements are unstoppable and have great career scope in various fields, especially in the advertising industry.
- What skills does an editorial designer need?
- Graphic Design Skill
- Sketching Skill
- Copywriting Skill
- Photo and Video Editing
- UI/UX Skills
