Importance of Visual Communication & Digital Design Course

Table of Contents

Visual memories are the second top retention rate memories. As per a survey, visual advertisements persuade more than 78% of consumers or clients towards a business compared to other forms of advertising techniques.

Having realized the great score of visual communication in global reach tools, don’t you find it interesting to pursue a course in it?

If yes, get to know about the importance of visual communication and its course via this blog from JS Institute of Design.

What is Visual Communication?

Visual communication is the mode of conveying information and ideas through visual elements such as images, illustrations, graphs, charts, typography, and color. This means of communication relies on visual cues to effectively convey messages, emotions, and concepts to an audience.

Visual communication comprehends various facets of design such as graphic design, advertising, typography, photography, and videography.

What is the importance of visual communication?

The importance of visual communication is wide in range and some of them are as follows:

  • Visual communication serves as an efficient communication way for any business as human brains process visual information faster than text. Statistics state that the human brain has a 90% retention rate for visuals.

Source: Medium

  • Complex messages can be conveyed with ease and clarity via visual communication designs. Visuals help break down information into digestible chunks such as diagrams, pie charts, etc thus making it easier for the audience to understand.
  • A universally reachable form of communication is visual communication as it has the potential to transcend language barriers. Visuals can be understood by people from different cultural and linguistic backgrounds, making visual communication a powerful tool for global communication and collaboration.
  • Visuals talk for brand awareness with elements such as logos, colors, and typography playing a vital role in establishing and reinforcing a brand’s identity.

As we see, the benefits of visual communication are peaking higher in the field of business and communication.

Moving on, let us find out the importance of visual communication and digital design courses.

Also Read: Major Benefits of Visual Communication & Digital Design Program

How important is visual communication and digital design courses?

In terms of career, visual communication and digital communication courses hold great value and importance.

Take a look at the growing visual content industry globally.

Source: Technavio

With the notable development of the visual content industry, there is a great VISCOM scope. Here are some of the important aspects of visual communication and digital design courses.

Professional Skill Development:

Visual communication courses such as Bachelor of Visual Communication and others are the best sources for professional skill development.

It equips students with the technical skills needed to thrive in various design-related fields, such as graphic design, web design, user experience (UX) design, and multimedia design.

Digital Literacy Enhancement:

Design tools knowledge is essential for visual communication in many fields, including marketing, advertising, web development, and graphic design. 

A course in digital design equips students with the skills needed to navigate the essential design tools proficiently, thus offering enhanced digital literacy.

Field Specific Course Curriculum:

A professional visual communication course holds a field specific course curriculum that offers in-depth understanding of visual communication aspects. 

Some of the indispensable VISCOM course subjects are as follows:

  • Analytical Drawing
  • Live Model Sketching
  • Outdoor Sketching
  • Colour Sketching
  • Graphic Design 
  • Page Layout & Typography 
  • Web Design  
  • Computer Graphics
  • Branding & Photography 
  • 3D 
  • Advertising 
  • Editorial Design 
  • Motion Design 
  • Digital Design 

Remarkable career opportunities:

Finding best design jobs in the global market is made possible by pursuing visual communication and digital design courses.

Let us see some of the career opportunities after visual communication and a digital design:

Jobs for Visual Communication Design ProfessionalsAverage Salary in INR
2D Animator3,00,000
3D Animator3,55,706
Production Designer4,50,000
Director 37,20,000
Script Writer3,50,000
Digital Painter3,60,000
Medical Illustration Creator15,54,000
Medical Design and Graphics Creator5,40,000
3D Animation Prosthetics Designer6,81,000

These are the highlighted importance of visual communication and digital design courses.

Now, it is time to get to know about the visual communication design courses at JS Institute of Design.

What are the visual communication courses offered at JS Institute of Design?

JS Institute of Design is one of the leading design colleges in India offering visual communication degrees in undergraduate and postgraduate levels.

Here are the visual communication course details that you should know.

VISCOM CoursesCourse DescriptionDuration Eligibility Criteria and Admission Procedure
UG in Visual Communication & Digital DesignUG in Visual Communication is a fundamental level visual design course that educates the foundational aspects of visual design.4 yearsThe basic VISCOM course eligibility for these courses is to complete 10+2 or equivalent at any recognised educational institution.
Admission to these visual communication courses involves the following steps.
Fill in the application form and pay the application fee.Attend and clear the Creative Intelligence Test conducted by JSID.Appear for a personal interview and pass the round for admission.
Integrated Master Diploma in Visual CommunicationVisual Communication master’s degree is an industry-oriented course that inculcates basic to advanced knowledge on various facets such as art direction, graphics, digital design, and visual communication.
This course is a combination of undergraduate and postgraduate programs.
5 years

Once completing your visual communication and digital design course, you can find a wide range of job opportunities with significant pay scales in and around India as digital media is growing massively.

Source: Statista

As the various digital sectors show great development, a career in digital design is booming remarkably.

Also Read: Explore the Integrated Master’s in Visual Communication & Digital Design Program


We all know that the importance of visual communication is impeccable with the increasing number of businesses around the world. A course in visual communication can be a great career choice in the future.


  1. Why is it important to study visual communication?

It is important to study visual communication as the demand for visual content creators is massively increasing, thus holding a great career value in the upcoming years.

  1. Why is design important in visual communication? 

Design is the tool of visual communication which can be created according to the field, the requirement and many other important factors.

  1. Is visual communication design a good course?

Yes. Visual communication design is worth doing as it offers a unique learning experience and a great career pathway in the remarkably expanding visual communication and design industry of the world.

  1. What is the purpose of the Viscom design? 

The ultimate purpose of the Viscom design is to convey the message in simple yet effective visual forms such as diagrams, graphs, etc.

  1. Why is visual communication important in modern technology?

Visual communication is important in modern technology to communicate your message to global audiences without being hindered by barriers such as language, etc.

logy to communicate your message to global audiences without being hindered by barriers such as language, etc.